Many times corporates are struggling to find the correct structure for their animated corporate videos. It becomes tough for them to lay out a definitive answer for this problem. Today we lay the steps to get clarity before making your next animated or corporate video.
- 1. Show your expertise – It is very important to understand that your audience is looking for your expert advice. Your animated video or corporate video should reflect that from the very beginning. On the expertise that you have accumulated over vast number of years share it with your audience. If you’re not comfortable doing it yourself with your voice. A good animation video company like HBP18 based in Toronto can get a voice over artist and can make the job simple
- 2. Look for trends – Whatever you were saying should be coherent with what’s happening around. It could be the news or the burning topic of the day. Try to see if your expertise, are aligned with that if possible. Then share that in the animated video. There are always good film production companies and animation companies that can do that for you.
- 3. Personal experiences – Share your personal experiences with your audience. It becomes more interesting if you show the personal side of the work that you do. For your audience it might be going beyond of the regular. It could come in shape of your personal experiences while doing that work that the audience wants to engage with. Or could be customer or client experiences that your present clients can share. This also gives confidence to the future customers as they see your past customers testimonials.
- 4. Talk about your brand – It is for sure that you would have competitors. Unless you are the lucky one. It becomes vital to distinguish your services or your brand or your product from the rest. Make sure to incorporate that in your animated corporate video.